This programme also targets individual low-income pregnant women and mothers with children under four in households on income support. ![]() In the UK, the Department of Health & Social Care ‘Healthy Start’ programme provides vouchers worth £3.10 per week for FV, milk and infant formula 12. In the USA, these programmes report significant increases in the intake of FV 10 and savings in food expenditure. ![]() However, the majority of programmes target individual families-mainly low-income women, infant and children. There is mounting evidence (mostly from USA) that price discounts are effective in increasing purchasing and consumption 8, 9 of healthier foods. 7 Targeted benefits such as vouchers and subsidies can be effective in increasing purchases of FV and improving the nutritional composition of food bought. Price discounts applied at a population level have been associated with a positive shift in population level purchases of FV, with the effect persisting after removal of the discount. 4 This leads to an increase in all-cause mortality and cardiovascular mortality. Those on low incomes are more likely to have a higher intake of sugar and saturated fatty acids, and lower intake of FV and dietary fibre than recommended. 1, 2, 3, 5 These communities consume diets low in fruit and vegetables (FV) and high in energy-dense, nutrient-poor processed foods. ![]() Many communities in the UK cannot afford food to make up a healthy diet.
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